Automatically respond to customer questions, handle Instagram conversations, capture leads and guide potential customers toward the next step, while keeping your team in control.
Businesses may receive all of these through Instagram, but staff can’t always respond immediately.
When customers start conversations through Instagram, slow or inconsistent responses can make it harder to turn interest into a real enquiry.
AI Instagram automation uses AI to help businesses manage customer conversations through Instagram, including supported DMs, enquiries and selected conversation workflows.
What it does in practice depends on how it’s configured and what your account supports.
Answer common questions about services, products, prices, opening hours, locations and availability.
Respond to common customer conversations based on your configured workflows.
Collect relevant information from potential customers.
Ask questions to understand what the customer needs.
Guide customers toward booking or appointment requests where the required integration is available.
Help customers understand what you offer.
Send conversations requiring human attention to the appropriate team member.
Allow your team to take over when AI should not continue.
An example of a wedding photography enquiry. Your own conversations are designed around your business.
Enquiry→Questions→Qualification→Lead→Human team
Some Instagram workflows can help move relevant interactions toward private conversations, where supported by the Instagram / Meta functionality and your implementation.
Availability depends on Meta's current APIs, your account type and supported integrations. We confirm what is possible for your account before we build.
The AI asks the questions you choose, records the answers and passes the enquiry to your team.
We only collect what your workflow needs, and nothing unnecessary.
Instagram can be one part of a broader customer communication system. As your business grows, other channels can be connected to create a more consistent customer journey.
Connected systems depend on your setup.
Here’s what gets configured around your business.
Common ways businesses put it to work.
Answer questions about your services.
Help customers understand products and options.
Capture potential customer information.
Guide customers toward appointments where supported.
Provide approved pricing information.
Answer repetitive questions automatically.
Ask questions before passing leads to the team.
Handle suitable routine support conversations.
Choose your industry to see how it fits.
Answer service questions, handle appointment enquiries and capture potential customers through Instagram.
Respond to property enquiries, collect buyer requirements and route qualified leads to agents.
Answer questions about tours, destinations and availability while capturing interested travellers.
Handle common guest questions and booking enquiries.
Help with common questions and consultation requests.
Capture service requests and job information.
Answer class and membership questions and capture trial or booking enquiries.
Capture initial enquiries and qualify potential clients.
Your automation should have clear boundaries. When a customer needs personal assistance, the conversation can be routed to your team according to the workflow you’ve designed.
Practical benefits, with no invented statistics.
Five steps from first conversation to a working workflow.
Learn about your business, customers and Instagram conversations.
Map common questions, lead journeys and escalation rules.
Connect the required Instagram / Meta and business systems where supported.
Test real customer questions and different conversation scenarios.
Launch the workflow and refine it based on actual conversations.
Depending on your setup, Instagram can work with the tools below. We confirm what’s supported for your business before we build.
Have a specific system in mind? Ask us what is possible for your business.
The cost depends on what you need the assistant to do. We give you a clear custom quote after we understand your business, so you know what’s included before you commit.
An honest look at when it helps and when it doesn’t.
Each solution focuses on one problem Instagram automation can help with.
Capture and qualify potential customers.
Make scheduling easier.
Automate suitable customer questions.
Follow up with enquiries that weren't handled.
Start with the channel that matters most to your customers and expand your automation as your business grows.
One receptionist across your channels.
For phone conversations.
For website visitors.
For WhatsApp conversations.
It uses AI to help businesses manage customer conversations through Instagram, including supported DMs, enquiries and selected conversation workflows.
Yes, for the conversations and information you configure, where your account and Meta’s supported functionality allow it. Anything outside that can be passed to your team.
Yes. We configure it with your products, services, FAQs, opening hours and approved pricing information, so answers come from your business, not guesses.
Yes. It can ask the questions you choose and record details such as name, interest, preferred date and contact information, where appropriate.
Yes. It can ask qualifying questions before passing the enquiry to your team, according to rules you set.
It can guide customers toward booking or appointment requests. Booking directly depends on your calendar or booking system and the integration being available.
Yes. You set the rules for when a conversation is passed to your team, for example when a customer asks for a person or the request needs human judgment.
Some comment-to-DM workflows may be possible, depending on Meta’s current APIs, your account type and supported integrations. We confirm what is possible for your account first.
Often, depending on the system. Tell us what you use and we’ll tell you what is possible.
It depends on conversation volume, workflows, integrations and customization. We provide a custom quote after a free consultation.
Book a free consultation. We’ll look at how customers contact you on Instagram today and suggest a sensible first workflow.
Let’s look at how customers currently interact with your business on Instagram and identify where AI automation could save time, capture enquiries and improve the customer journey.
AI-powered customer reception and business automation for businesses worldwide.
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