1. Who We Are
EchoRanker provides information about AI automation, customer communication workflows, and related business services.
For the purposes of applicable data protection laws, the data controller is:
- Legal name: [Insert your full legal name or the registered legal name of the business operating EchoRanker]
- Trading name: EchoRanker
- Operating country: Italy
- Business or contact address: [Insert your appropriate business or contact address]
- Privacy contact email: [Insert your monitored privacy contact email]
- Website: https://echoranker.com/
In this Privacy Policy, “EchoRanker,” “we,” “us,” and “our” refer to the data controller identified above.
Please complete these details before publishing this policy. The identity and contact information must accurately reflect who operates the website.
2. Personal Information We Collect
The information we collect depends on how you interact with our website and services.
Information You Provide to Us
When you submit a contact form, email us, or enquire about our services, we may collect:
- Your name.
- Your business email address.
- Your business name, if provided.
- Your website address, if provided.
- Your country or business location, if provided.
- The service you are interested in.
- The contents of your enquiry or message.
- Other information you voluntarily provide that is relevant to your request.
Please do not include passwords, payment card details, sensitive personal information, or confidential customer records in a general website enquiry.
Technical and Website Usage Information
When you visit our website, certain information may be collected through website infrastructure, security tools, analytics services, and similar technologies, depending on their configuration.
This may include:
- IP address and approximate location information.
- Browser type and device information.
- Operating system and language settings.
- Pages viewed and interactions with website content.
- Referring websites and traffic sources.
- Dates, times, and technical details of website requests.
- Cookie identifiers and similar online identifiers, where enabled.
The information collected depends on the tools in use, your consent choices, and applicable law.
Information from Third-Party Services
If you interact with third-party content, social media features, analytics tools, advertising technologies, or other integrated services, those providers may process information in accordance with their own privacy practices and the configuration of our website.
We aim to limit collection and use to what is necessary for the relevant purpose.
3. How We Use Personal Information
We may use personal information for the following purposes.
Responding to Enquiries
To read and respond to your questions, discuss your business requirements, and communicate with you about potential projects.
Discussing and Providing Requested Services
To understand your requirements, assess whether our services may be suitable, prepare proposals where appropriate, and take steps you request before entering into a business relationship.
Operating and Securing Our Website
To maintain website functionality, troubleshoot technical problems, prevent abuse, address security threats, and protect the reliability of our website.
Measuring Website Performance
To understand how visitors find and use our website and improve its content and usability through analytics tools, where permitted.
Advertising Measurement
Where enabled and permitted by law, to measure advertising campaign performance and understand relevant website interactions using advertising technologies.
Legal and Regulatory Requirements
To comply with applicable legal obligations and establish, exercise, or defend legal claims where necessary.
We do not necessarily carry out every activity described above in every situation. Actual processing depends on the services and tools we use.
4. Legal Bases for Processing
Where the General Data Protection Regulation (GDPR) applies, we process personal information only when an appropriate legal basis exists.
Depending on the circumstances, this may include:
- Pre-contractual steps: When you ask us to discuss a project, provide information, or take steps at your request before entering into a contract.
- Contractual necessity: When processing is necessary to perform a contract with you.
- Legitimate interests: When processing is necessary for legitimate business purposes, such as website security or managing business correspondence, provided your rights and freedoms do not override those interests.
- Consent: When you have given valid consent for a specific purpose, such as certain analytics or advertising technologies that require consent.
- Legal obligations: When processing is necessary to comply with applicable law.
The appropriate legal basis depends on the particular processing activity.
Where processing relies on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Where processing relies on legitimate interests, you may have the right to object in accordance with applicable law.
5. Contact Forms and Business Enquiries
When you contact EchoRanker through our website or by email, we use the information you provide to review and respond to your enquiry.
This may involve:
- Understanding the services you are interested in.
- Communicating with you about your requirements.
- Evaluating whether a proposed project is suitable.
- Maintaining relevant business correspondence.
- Following up on your enquiry where appropriate.
We retain enquiry information only for as long as reasonably necessary for these purposes, subject to applicable legal obligations and the need to establish, exercise, or defend legal claims.
Submitting an enquiry does not automatically subscribe you to marketing communications. Where separate marketing consent is required, we will request it separately.
Please avoid sending confidential information that is not necessary to discuss your enquiry.
6. Google Analytics
We may use Google Analytics, a website analytics service provided by Google, to understand how visitors use our website and help us improve its content and performance.
Depending on the configuration, Google Analytics may process information such as:
- Pages viewed and website interactions.
- Session and engagement information.
- Browser and device details.
- Referring websites and traffic sources.
- Online identifiers and cookie-related information.
- Approximate geographic information derived from technical data.
We may use this information to understand traffic patterns, evaluate content performance, and improve the website experience.
The information collected and the applicable consent requirements depend on the Analytics configuration, features enabled, and applicable law.
Where consent is required, we will configure the relevant tracking technologies to respect your consent choices. Any exception from consent requirements must be supported by the actual configuration and applicable legal conditions; we do not assume that every analytics setup is exempt.
Google may process information under its applicable privacy documentation and terms.
For more information:
- Google Privacy Policy: https://policies.google.com/privacy/
- Google Analytics Help: https://support.google.com/analytics/
7. Meta (Facebook) Pixel and Advertising Technologies
We may use the Meta Pixel or related Meta business tools to measure website interactions associated with advertising campaigns and evaluate advertising performance.
Depending on the implementation, these technologies may process information such as:
- Visits to selected website pages.
- Certain interactions with website content.
- Browser and device information.
- Advertising campaign and referral information.
- Cookie identifiers and other online identifiers.
This information may help us understand whether advertising campaigns lead to relevant website interactions.
The information transmitted to Meta depends on the events, integrations, and settings configured on our website.
Where prior consent is required by applicable law, non-essential advertising tracking will not be activated before valid consent has been obtained.
We do not intend to send sensitive personal information or unnecessary contact-form contents to advertising platforms.
Meta may process information according to its own privacy policy and applicable terms.
For more information:
Meta Privacy Policy: https://www.facebook.com/privacy/policy/
8. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support essential website functions, security, analytics, and advertising measurement.
Cookies are small files that a website may store on your device. Similar technologies may collect or store information about your browser or interactions with a website.
Depending on their purpose and configuration, these technologies may include:
- Strictly necessary technologies: Used for essential website functionality, security, or services you request.
- Analytics technologies: Used to understand website traffic and visitor interactions.
- Advertising technologies: Used to measure advertising activity or support relevant advertising features.
- Preference technologies: Used to remember certain settings or choices where implemented.
Strictly necessary technologies may operate without consent where the applicable legal conditions are met. Other technologies may require prior consent, depending on their purpose and configuration.
Where consent is required, you can manage your choices through the website's cookie consent interface.
For further information about the cookies and tracking technologies actually used on our website, their purposes, providers, and retention periods, please read our Cookie Policy:
9. How We Share Personal Information
We do not sell personal information to third parties in exchange for money.
We may disclose or make personal information available to the following categories of recipients where necessary and lawful.
Website Hosting and Infrastructure Providers
Providers that host, maintain, secure, or deliver our website.
Communication and Form Providers
Providers that help us receive, process, store, or respond to enquiries.
Analytics Providers
Providers such as Google, where Google Analytics is enabled.
Advertising and Measurement Providers
Providers such as Meta, where the Meta Pixel or related tools are enabled.
Professional Advisers and Public Authorities
Legal, accounting, regulatory, or other professional recipients where disclosure is necessary or legally required.
Other Service Providers
Additional providers may process information on our behalf to support our website or requested services.
Where required, we take appropriate steps to ensure that service providers process personal information under suitable contractual, confidentiality, and security arrangements.
The actual recipients depend on the tools, providers, and integrations we use.
10. International Data Transfers
Some service providers may process personal information outside Italy or the European Economic Area (EEA).
Where personal information is transferred internationally, the applicable destination and transfer mechanism depend on the provider and service involved.
Where required by law, appropriate safeguards must be in place. These may include an adequacy decision, appropriate contractual safeguards, or another legally recognised transfer mechanism.
Further information about relevant transfers and safeguards may be requested using the contact details in this policy.
11. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of applicable legal obligations and the need to establish, exercise, or defend legal claims.
Retention depends on the type of information and the purpose of processing.
Examples include:
- Contact enquiries: For the time reasonably necessary to respond, manage the enquiry, and maintain relevant business correspondence.
- Potential business relationships: For the period reasonably necessary to discuss or manage the potential relationship.
- Contractual and accounting records: For the periods required by applicable law.
- Security and technical logs: For the period reasonably necessary for security, troubleshooting, and operational purposes.
- Analytics information: According to the retention settings configured in the relevant analytics service.
- Cookie and consent records: According to applicable requirements and the configuration of the consent-management system.
When information is no longer necessary, we will delete it or otherwise handle it in accordance with applicable legal requirements.
Actual retention periods should be established in our systems and reviewed periodically. Where applicable law requires a specific period or more detailed disclosure, that requirement takes precedence.
12. How We Protect Personal Information
We take reasonable technical and organisational measures appropriate to the nature of the information and the risks involved.
Depending on the systems used, these measures may include:
- Restricting access to administrative accounts.
- Applying appropriate authentication and password practices.
- Maintaining and updating website software.
- Protecting website communications through HTTPS.
- Limiting access to personal information to those who need it.
- Reviewing services and integrations that process personal information.
No website, electronic transmission, or storage system can be guaranteed to be completely secure. We work to reduce risks and respond to security incidents in accordance with applicable obligations.
13. Your Data Protection Rights
Where the GDPR applies, you may have the right to:
- Access: Request access to your personal information and information about how it is processed.
- Rectification: Request correction of inaccurate or incomplete information.
- Erasure: Request deletion in circumstances provided by law.
- Restriction: Request restriction of certain processing.
- Data portability: Receive certain personal information in a structured, commonly used, machine-readable format and transmit it to another controller where the legal conditions are met.
- Object: Object to certain processing based on legitimate interests and to direct marketing where applicable.
- Withdraw consent: Withdraw consent where processing is based on consent.
- Lodge a complaint: Complain to a competent data protection supervisory authority.
These rights are subject to applicable legal conditions and exceptions.
How to Exercise Your Rights
To make a privacy request, contact us at:
Privacy email: [Insert your monitored privacy contact email]
Please describe your request clearly. We may need to verify your identity before responding where necessary to protect your personal information.
We will respond within the period required by applicable law. Under the GDPR, this is generally one month, although permitted extensions may apply in certain circumstances.
Right to Complain to a Supervisory Authority
If you believe your personal information has been processed unlawfully, you may lodge a complaint with the competent data protection supervisory authority.
In Italy, the authority is the Garante per la protezione dei dati personali.
Website: https://www.garanteprivacy.it/
Depending on your circumstances, you may also have the right to complain to another competent supervisory authority.
14. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, or external resources.
When you visit an external website, its own privacy policy and terms may apply. We do not control the privacy practices of independent third-party websites.
We encourage you to review the relevant policies before providing personal information to those services.
15. Children's Privacy
Our website and business services are not specifically directed at children.
We do not knowingly seek to collect children's personal information through our general business enquiry form. If you believe a child has submitted personal information to us inappropriately, please contact us so we can assess the situation and take appropriate action where required.
16. Automated Decision-Making and Profiling
The activities described in this policy are intended primarily to support website operation, business communication, and service enquiries.
We do not intend to make decisions about website visitors that produce legal effects or similarly significant effects solely through automated processing as part of these activities.
If our processing practices change to include automated decision-making or profiling that is subject to additional legal requirements, we will provide the relevant information and implement the safeguards required by applicable law.
17. Changes to This Privacy Policy
We may update this Privacy Policy when our website, services, technologies, data-handling practices, or legal obligations change.
The updated version will be published on this page with a revised “Last updated” date.
Where required by law, we will provide additional information or obtain consent for changes to our processing activities.
We encourage you to review this policy periodically.
18. Contact Us About Privacy
If you have questions about this Privacy Policy, how we handle personal information, or how to exercise your data protection rights, please contact us.
EchoRanker
- Data controller: [Insert your full legal name or registered business name]
- Privacy contact email: [Insert your monitored privacy contact email]
- Business or contact address: [Insert your appropriate business or contact address]
- Website: https://echoranker.com/
We will review privacy enquiries and respond in accordance with applicable requirements.